BIG CBS expands its library, acquires movies from Sony Pictures Television
This deal with Sony Pictures Television will see BIG CBS Prime, the first of the three premium international channels to be launched later this November, showcase SPT's popular hit movies on Saturday and Sunday evening's during the prime time band. With the latest, hottest and freshest entertainment almost concurrent to the US being served to India, during the weekdays, BIG CBS Networks wants to ensure equally promising Hollywood blockbuster entertainment over the weekends.
Said Aparnaa Pande, Business Head, BIG CBS Networks Pvt. Ltd., "BIG CBS is ready to spoil audiences with the best entertainment on English television in India. Keeping in line with one of our brands promises, these movie titles will be exclusive to BIG CBS channels, giving our audiences an exclusive experience. While we have the superlative entertainment mix from the CBS Studios International stable for the weekdays, our understanding of consumer insights and preference mapping clearly indicate the need for hit films, with high consumption over the weekends. The films have been carefully selected and will draw audiences to the channel. We are confident that this deal will only elevate the international standards set by BIG CBS channels and provide round the clock entertainment to the viewers through the 7 days of the week."