BIG CBS Networks enters into a distribution deal with Reliance BIG TV

Marking its first, long term distribution deal, BIG CBS Networks, the television joint venture between Reliance Broadcast Network and CBS Studios International, announces its tie up with Reliance BIG TV (RBTV), India's leading Direct To Home service providers in the country. As part of the deal, at launch, BIG TV will distribute the 3 premium English entertainment channels christened BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its platform.

With excellent business synergies, this alliance promises to be a winner for both parties. With the subscriber base of digital viewers increasingly demanding top English and international content and BIG CBS Networks' programming offerings designed to provide entertainment to these audiences, this partnership ensures it serves the latest, clutter breaking and highly engaging content from the BIG CBS stable to the rich subscriber base of BIG TV.

Speaking on the occasion, Ashutosh, COO, BIG Broadcasting said, "With a reach of approximately 30 lakh digital television homes across India and cashing in on group synergies, BIG TV was one of the most desirous and natural choices for BIG CBS. Our endeavor is to reach the exclusive and best in line content of BIG CBS, to maximum relevant audiences across the country and this partnership marks the beginning."

"Our partnership with BIG CBS brings great value to our viewers. BIG CBS is backed with world-class entertainment content expertise generating top rated programs consistently. The 3 BIG CBS channels will offer an envious program line up, with some of the flagship shows being telecast in India almost concurrent to that of the US. We are delighted to be the DTH & IPTV platform partners with BIG CBS, who are leading a new revolution in English Television Entertainment in India." Sanjay Behl, CEO - Reliance DTH & IPTV