BIG CBS strengthens it's reach in Chennai, inks deal with SCV

BIG CBS Networks Pvt. Ltd., the joint venture between India's multi-media entity, Reliance Broadcast Network Ltd. and US's No. 1 television company, CBS Studios International, announces the further strengthening of its distribution network with the inking of the deal with Chennai based SCV. SCV is Chennai's No. 1 cable network leading the market with a reach to over 1 million HH's in Chennai alone. With a heavy appetite for English programming among Chennai-ites, it is a key market for an English GEC's and this alliance ensures excellent reach across the city. With this closure, BIG CBS now maximizes reach all major metros through the cable distribution arrangement.

To begin with, the association with SCV will see BIG CBS Prime distributed on its network, strengthening the Channels reach in Chennai, while giving the consumers of SCV access to the superlative and near live content, straight from the United States.

Speaking on the occasion, Ashutosh, COO, BIG Broadcasting said, "SCV's tremendous reach in Chennai, which overlaps our target audience markets, allows us to have a wider penetration for the channel. It is our endeavor to reach the unmatched, unparalleled and near live content of BIG CBS Channels to the widest relevant audience base of India and Chennai is a critical market. We see an excellent business partnership here with benefits to both businesses."