BIG Cinemas launched neighborhood centric campaign in USA

BIG Cinemas, India's largest cinema chain, a division of Reliance MediaWorks and a member of Reliance ADA Group, has launched a neighborhood outreach campaign across 8 cinemas in USA through "Everyone is a Winner' promotion which links movies with the neighborhood destinations frequented by the Indian Diaspora.

All the guests who purchase BIG Cinemas tickets, either online or at the box office win an assured gift per transaction. The gifts range from free movie tickets and F&B items at the concession stand to attractive discounts at neighborhood Indian restaurants and grocery stores. BIG Cinemas is giving away more than 80,000 prizes during the promotion.

Commenting on the campaign, Anil Arjun, CEO of Reliance MediaWorks, that operates the BIG Cinemas brand of cinema chain world-wide, said, "BIG Cinemas chain is acknowledged across USA as distinguished movie destinations with best of amenities, services and Indian film programming. With the "Everyone is a Winner' promotion we are taking an initiative to offer greater return to our audiences at the preferred venues apart from our cinemas."

The "Everyone is a Winner' promos will be aired on Star, Zee, B4U, ARY, eZoom and Jaya TV in USA.