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BIG FM maintains top spot in its legacy markets as per the IRS

As per recently released India Readership Survey (IRS) ratings, BIG FMone of the biggest networks in the country, continues to be the No.1 radio network in its legacy markets. The radio station successfully retained its position at No. 1 in the 37 legacy markets combined, in the first quarter of 2019 as per the survey. Source: IRS 2019-Q1 vs IRS 2017| 12+All | Last 1 Week Listenership | 37 Legacy markets combined - Phase 1 & 2 Stations

With an overall listenership of 1.75 crore, BIG FM’s listenership has increased by 3.6% as compared to IRS 2017. The radio network has been ranked No.1 across North, East and South zones in its legacy markets at a combined level. As the brand revamped itself in Q1 2019, these IRS numbers stand a testimony to the fact that people have loved the radio network’s new brand positioning ‘Dhun Badal ke Toh Dekho’. BIG FM’s stations including Bangalore, Amritsar, Gwalior, Jammu, Jamshedpur, Jhansi, Jodhpur, Mangalore to name a few, have been ranked number one as per the survey

Commenting on the ratings achieved, Mr. Sunil Kumaran, Country Head – Thwink BIG, BIG FM said, “The IRS data is the only credible listenership data source for analysis and evaluation of brand positioning in the market. These ratings are a testament of how our brand and shows resonate with the audience. Our new positioning, which reflects in all the shows, has further strengthened our bonds with the listeners.”

The radio network with 58 stations all over the country has wonderfully managed to gain a strong support among its audience with recent campaigns and shows such as Dhun Badal Ke Toh Dekho with Vidya Balan, Big Laadli, Big Paani Project, I Am Not Sorry, that aim towards bringing a positive impact in the society. The Indian Readership Survey is the largest readership research study that regulates surveys of over 100 product categories.

Source: IRS 2017 | 12+All | Last 1 Week Listenership | Phase 1 & 2 Stations(37 Stations Combined)

 
 

Station Labels

Listnership (000)

Rank

Listnership (In Cr.)

 

Big 92.7 FM

16900

1

1.69

 

Radio Mirch

15979

2

1.60

 

Red FM

11708

3

1.17

 

Radio City

9142

4

0.91

 

Fever

7500

5

0.75

 

Radio One (94.3)

4667

6

0.47

 

 

Source: IRS 2019-Q1 | 12+All | Last 1 Week Listenership | Phase 1 & 2 Stations (37 Stations Combined)

 

 

 

 

Station Labels

Listnership (000)

Rank

Listnership (In Cr.)

 

 

Big 92.7 FM

17511

1

1.75

 

 

Radio Mirchi

17203

2

1.72

 

 

Red FM

12528

3

1.25

 

 

Radio City

9504

4

0.95

 

 

Fever

7981

5

0.80

 

 

Radio One (94.3)

5107

6

0.51

 

 

 

 

 

Source: IRS 2019-Q1 | 12+All | Last 1 Week Listenership | Phase 1 & 2 Stations | 37 Stations | Combined zonal data

 
 
                     

Big FM Rank

1

1

2

1

 

2

3

1

2

 

No of Big FMMarkets

15

7

8

7

 

1

1

1

1

 

('000)

North

East

West

South

 

Mumbai

Delhi

Bangalore

Kolkata

 

Big 92.7 FM

6566

1551

4384

5010

 

2169

4046

2577

653

 

Radio Mirchi

6338

1110

5107

4648

 

2712

5030

2001

1110

 

Red FM

5148

1150

3366

2863

 

2029

4091

1399

613

 

Radio City

3736

181

2608

2979

 

1770

2962

1526

 -

 

Fever

3613

475

2148

1745

 

2148

3104

1207

475

 

Radio One

2217

395

994

1503

 

994

2217

1052

395

 
                             

 

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