BIG MAGIC emerged as the No. 1 channel in UP, MP and Bihar: TAM Report

The core Hindi heartland channel BIG MAGIC from the stable of Reliance Broadcast Network, featuring locally relevant entertainment around Humor, Music & Bollywood has emerged as the undisputed No. 1 in the heartland of Hindustan in the regions of UP, MP and Bihar. The channel clocks the highest GRP's this week overtaking long established channels like Mahuaa TV, Dabaang, Sahara Samay UP, Dhamaal Zee News UP, and a host of others. (Source TAM- Week 19-20'11-May 1st to May 14th-CS 4+, UP+MP+BIHAR).

BIG MAGIC today can boast of being the only channel that makes programmes with local flavour for the region. The Channel derives huge synergies with RBNL's already well established radio brand ' 92.7 BIG FM, the leading radio network in this region, operating 11 Stations in the heartland. The Channel with its endearing characters and programs is a kaleidoscope of the different facets of the region and its people.

With a refreshing programming lineup of Music, Movies, Bollywood and Humour, backed by strong distribution and innovative marketing initiatives, the channel has fared exceedingly well vis a vis competition, garnering excellent market share. Shows like "Darz Kiya Hain' and "Lot Pot' have already been lapped up by the audiences for their regional flavor beyond the popular and retro music bands. With the new shows in the offing BIG MAGIG is sure to take its leadership to different level.

Sunil Kumaran, Business Head, BIG MAGIC, said, "We are very happy with the numbers. We have risen to this position in a short span of time, on the back of our clutter-breaking and carefully tailored content. The excellent programming backed with an extensive marketing plan has made it a favorite and an instant hit in the heartland. It is our endeavor to continue serving our listeners with the best local entertainment and advertisers with an excellent platform for their brands."

BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 mn households in the heartland. The Channel will be placed on S-band, ensuring the channel is among the first 50 channels on the television sets, placed among the top Hindi GEC's, ensuring excellent opportunity to see. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, Mall Activation, play-out seeding in malls, print and local cable.