Big Synergy, Phantom enter strategic content pact

Big Synergy Media, promoted by Siddhartha Basu and Anita Kaul Basu and which has been allied with Reliance Mediaworks since 2007, has forged a strategic alliance with Phantom Films to foray into the scripted segment of TV and digital media.

In a release issued, Big Synergy stated that the alliance would create a content production powerhouse, to deliver relevant and impactful entertainment content across TV and digital media.

Set up in 2011 by Anurag Kashyap, Vikas Bahl, Vikramaditya Motwane and Madhu Mantena, Phantom Films will build on Big Synergy’s expertise in factual entertainment and at the same time help the production house expand their offering into the fiction segment.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media