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Big Synergy’s Rajiv Bakshi joins ZEEL as COO – Revenue

ZEE Entertainment Enterprises Ltd. has appointed Rajiv Bakshi as Chief Operating Officer – Revenue. Bakshi will report to Rahul Johri, President – Business, South Asia at ZEEL. He was previously the CEO at Big Synergy.

Bakshi will lead sales strategy and operations function at ZEE achieving the company’s revenue objectives. Bakshi has two decades of experience in functions like P&L and operations management, brand and corporate marketing, sales strategy, project management, content and product development.

His previous stints include a 13 year association with Discovery before he quit as Vice President and Head of Entertainment Networks, South Asia. Bakshi is an alumnus of Harvard Business School.


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