bigbasket participates in the DaanUtsav to share the joy of giving

bigbasket (https://www.bigbasket.com/), India’s largest online supermarket, announced its participation in the DaanUtsav (formerly the Joy of Giving Week), a 100% volunteer initiative. As part of this initiative, bigbasketeers can purchase an essential pack consisting of 2 kg Arhar/Popular Toor dal and 1 kg bb Royal Basmati Rice from the app or website up to 8^th October 2018 and bigbasket will donate 20% of each purchase to the DaanUtsav. The donations will be distributed to deserving old age homes, orphanages and underprivileged people.

Speaking about this, Mr. Vipul Parekh, Co-Founder, Chief Finance Officer & Chief Marketing Officer, bigbasket, said, “At bigbasket, we have always believed in giving back to the society and thus, corporate social responsibility (CSR) is not just another policy for us. It is about being inclusive of the society and its surroundings. In this light, we are proud to be associated with the DaanUtsav and give bigbasketeers the satisfaction of having contributed to a larger good. True joy does ultimately lie in giving and this idea complements our philosophy in every way. We urge all of you to contribute generously.”

Commenting on the association, Ms Sara Adhikari, Volunteer, DaanUtsav said, “As this is the 10th year of DaanUtsav, we volunteers decided to get everyone to do one common act of giving. So we thought of ‘A Fistful of Joy’ - where people give a handful of dry rations like rice, dal or sugar to those who need it. It's something everybody can do! So far we've had a fantastic response with schools, corporates, village communities, apartment blocks all making collections to give to either NGOs near them or the destitute in their communities. We are thrilled that bigbasket is helping their customers to join the nation in this common act of giving."

DaanUtsav encourages people to do any act of giving of their choice. Started in 2009, the festival is celebrated between 2^nd and 8^th October across the country. As of 2018, over 1000+ cities and towns, several districts and villages all over India came forward and celebrated giving in their own way. DaanUtsav is a great platform that brings together people from all walks of life and encourages them to celebrate “Giving” – time, money, material, skill or just love.