Bigg Boss 11 leads viewership game in reality TV; reaches 151 mn viewers
Hosted by Salman Khan, ‘Bigg Boss Season 11’ continues to rock the rating charts even after 10 seasons on Colors, establishing itself as the mother of all reality shows.
‘Bigg Boss Season 11’ launch episode fetched 6.3 million viewers, which is the second highest opening for any non-fiction this fiscal after ‘Khatron Ke Khiladi’, and is almost 7 per cent higher than the launch episode viewership of ‘Bigg Boss Season 10’, which was 5.9 million. (Source: BMW Software Week 40- 43 ’17; NCCS 2+ Yrs; HSM Urban)
The weekend episodes of ‘Bigg Boss’, which airs on Saturday and Sunday at 9 pm have established supremacy not only in its slot, but dominates viewership across all non-fiction shows on weekends with 11.8 million viewership.
The weekdays episode of Bigg Boss which airs on Monday to Friday 10:30pm has effectively established Colors as the slot leader with a viewership of 18.9 Million.
The weekday episodes of Season 11 have garnered 29.3 per cent higher viewership, while weekends have garnered 27.7 per cent more viewership than ‘Bigg Boss Season 10’.
Cumulatively, ‘Bigg Boss Season 11’ has reached out to more than 151 million viewers, that is, more than 19 per cent of the TV viewing across all India, in its first four weeks of launch.
Over the years, Colors has redefined reality television in India with some path-breaking content like ‘India’s Got Talent’, ‘Khatron Ke Khiladi’, and ‘Rising Star’, among others. Leading the way with its concept of “an educational show on human behaviour” is ‘Bigg Boss’ – a cult show that has taken off to a flying start from day one.