BigRock announces premium .com websites for Indian Businesses; Launches new TVC as part of its Rs 10 Cr annual budget
"While India's internet user base and digital businesses are on a rise, it is vital that they have immediate access to platforms that help them instantly with the basics of setting up a business online. In line with this, we continue to provide our customers great prices, quality support, and rock solid products" said Bhavin Turakhia, Founder, BigRock. "Since the launch of BigRock early this year, we continue to grow organically and have successfully expanded our customer base by over 2000%. In keeping with our vision, we want everyone who is considering a domain name, website, or hosting to come to us at BigRock."
To promote this offer, BigRock has launched its new integrated advertising campaign with the tagline "Got a Business? Get a website" to drive home the message that every business needs a website. BigRock had earlier announced a Rs. 10 Cr. advertising budget for this year. BigRock ran a highly acclaimed TV campaign earlier this year, which won an Abby for its ad creatives and was recently nominated for Best Internet Business at the World Brand Congress.
Created by Ideas@work the new TVCs continue with the earlier communication strategy through the depiction of unusual businesses: an agency to rent cheerleaders, a budget wedding planner, and a chest hair stylist. The earlier commercials like "Savitri Bai maid training institute' went viral on social media. The current campaign will likewise be supported by aggressive online and social media advertising as well as contests and giveaways.
Talking about how the ad agency conceptualized the current campaign, Zarvan Patel, Co-founder of Ideas@Work and the Creative Director for the current set of TVCs said "We have had a lot of fun working on the current BigRock campaign. Our brief was to make this campaign very engaging and localized in its context. We have continued down the path of highlighting unusual businesses in a humorous light and in a way that connects with Indians everywhere. We are launching the campaigns in 5 languages because BigRock is a well-regarded pan India brand".
Commenting on the new offer, Shashank Mehrotra, General Manager & Business Head, BigRock said, "Today, only 1 in every 60 SMEs have set up their website which means the Indian market is still highly underpenetrated. With the current offer on a premium .com website-in-a-box, we want to invite anyone who has been sitting on the fence to come and see how easy getting a website is. With a compelling and easy to use web-presence package priced at Rs. 499, we are confident of bridging that gap."
As per an analyst firm Forrester, the global online population is expected to hit 2.2 billion by 2013 and Asia will continue to be the biggest internet growth engine. India is projected to have upwards of 250 million Internet users by 2014. . However, the total number of domains registered in India is only about 3.5 million versus the 220 million domains registered worldwide. BigRock expects significant growth in this space in the coming 18 months.