Bindass enters its 10th year; 10 new shows, new look lined up
Bindass is all set to introduce new and fresh content for the youth as the channel enters its 10th year of operations. The channel has come up with a new 3D look and logo, which will be unveiled on November 5, 2016.
To usher in its 10th year, Bindass will be launching as many as 10 new shows where storytelling and relevance for the viewers will take precedence. Among these new shows are ‘Beg Borrow Steal’ and ‘The Trip’. Given the strong fan base on Facebook, these two shows will be launching on this platform first. Bindass today boasts of 8.081 million fans on Facebook.
Nikhil Gandhi, VP – Revenues, Media Networks at Disney India, commented, “We have just completed nine years and are entering the 10th year. Bindass will celebrate its 10th year with new and fresh content. Bindass is a powerful homegrown youth channel, we have grown with the fabric of young India.”
He further said, “Bindass will be available on every platform, there will be hyper-social media interface with the target audience. Actors of our shows will be interacting with their viewers on Facebook Live; they will be uploading short videos on Instagram and Snapchat, which will help create audience engagement and build up curiosity episode after episode. This will also help viewers to interact with the actors and bridge the gap between them. Bindass has grown and matured with the youth and lived certain dreams with them and helped them turn these into reality.”
Adding to this, Vijay Subramaniam, VP - Content and Communications, Media Networks at Disney India, said, “Bindass will walk with the youth of the country, talk to them as a friend as an insider; that’s the essence of Bindass.”
“Engagement of youth brands does not reflect in the absolute numbers, but the brand is loved in the digital environment,” he remarked, adding, “To us, Bindass means parents, friends who are close to you and giving exposure to the world through social media, which allows every youth to dream and turn them into reality.”
Meanwhile, brands have show great interest in the upcoming shows. For the new series, ‘Beg Borrow Steal’, which is going on air on November 4 at 7.30 pm, Ossum and Airtel have come on board as sponsors.
Watch promo of Beg Borrow Steal:
‘The Trip’, which will premiere on December 15, is the story of best friends who go on a bachelorette road trip from Delhi to Thailand. Lisa Hayden will be playing the lead in the show. Lakme, Ford Eco Sport and Myntra have come on board as the show’s sponsors. Meanwhile, Bindass is in the process of signing up more brands.
According to Gandhi, “Different brands are coming up with fresh stories. Creativity, storytelling and media exposure are the main focus areas.”
He further said, “Brands are extremely excited, it’s a whole new approach from brands’ perspective. Brand integrated contents are coming. Many first-timer brands have associated for the web series. For different platforms we might have different brands and advertisers as per the reach and demand of the brands, and we might also have the same brands for all the platforms.”
He observed that today, short formats are coming out from long shows. According to him, this is an era where television and social media co-exist. “So, we are everywhere and we are the only web series producers who have a television channel, so all are series will be available on social media and television as well. The episodes can stream first on social media, such as Facebook and YouTube first, and aired on television the following day,” Gandhi added.
He concluded by saying, “We are where our viewers are.”