Bingo! catches consumer attention with new OOH innovation
Bingo! the snack brand by ITC known for its quirky communications, recently revamped the package design for Mad Angles. As a part of the communication for the revamp, the brand assures consumers that it will retain the essence of the triangular wafer with the new pack.
For this, the brand's OHH communication has caught the eye of many people. The outdoor ads feature the new and old packages next to each other and shows the Mad Angle Chip jumping from the old pack to the new one.
These billboards were put up in Gurgaon, Delhi, Guwahati, Vizag and Kolkata and the idea was conceptualized by Ogilvy Bangalore. Execution of the OHH campaign was done by Kinetic India.
The campaign caught alot of attention online and people passing by captured videos of the billboard and shared then on social media.
Also the billboards use an innovation called 'motorized cut-out' which enables the chip to be guided from one pack to another by a motor behind the billboard.