Bipasha Basu, the new brand ambassador for Dabur Meswak Toothpaste

Dabur India Ltd., India's leading and fastest growing toothpaste maker, today announced the signing of Bollywood actress and fitness icon Bipasha Basu as the new brand ambassador for its premium toothpaste brand Dabur Meswak. The first media campaign for Dabur Meswak Toothpaste featuring Ms Bipasha Basu will be launched this week.

"Meswak toothpaste is scientifically proven to reduce tartar & plaque, fights germs & bacteria to keep gum healthy, prevent tooth decay, eliminates bad breath and ensures strong teeth. In short, Meswak provides Incredible and Complete Oral Care, which is core to complete fitness and well-being. Bipasha Basu is India's health & fitness icon and we are delighted to have her as our brand ambassador. Bipasha will help establish an instant connect between Meswak's values and the Indian masses," said Dabur India Ltd Category Head-Oral Care Rana Banarjee.

Speaking about her association with Meswak, Bipasha Basu said, "Oral hygiene is an important part of an overall fit and healthy personality. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. That's why I am endorsing a product like Dabur Meswak, which has the power of nature's wonder herb Miswak and addresses all issues pertaining to one's dental hygiene needs."

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