Birla Cellulose participates in HGH India 2017 exhibition.

Birla Cellulose of the Aditya Birla Group showcased numerous Home Textiles products at HGH India 2017.  Vibrant designs and colours were visible in bed sheets, quilts, towels, rugs and bath mats. 


Birla Cellulose has been part of the supply chain for global home textile brands in many countries e.g. Belgium, Turkey, USA. Their cellulosic fibres are nature-based, and provide high sheen and softness. These are fully biodegradable - coming from Nature and returning to Nature, with the raw material being a natural renewable resource.


Mr Aditya Biyani from the Group shared, "We are happy to see the trade buoyancy in Home Textiles in HGH 2017. The visitors showed interest in knowing about new age products, ecological heritage and international trends. Our Viscose, Modal and Excel fibres provide a sustainable solution with multiple functional benefits."


Mr Naresh Kakar from the Home Textiles Category of Birla Cellulose elaborated, "Our 200 TC cotton-modal bedlinen gives a feeling of 300-400 TC. Similarly, our 300 TC 100% Modal quilt has been a hit for its luxurious hand feel and its skin-friendliness"


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