Birmingham Commonwealth Games streaming live only on SonyLIV

Birmingham Commonwealth Games streaming live only on SonyLIV
Birmingham Commonwealth Games streaming live only on SonyLIV

With simultaneous feeds across languages, the India Tour of England series was outdone on SonyLIV and witnessed a close to 50% increase in ad sales. The platform received stupendous support from more than 45 brands from diverse categories such as auto, banking, insurance, and online gaming, among others. Following the success of the India Tour of England 2022, SonyLIV is now live-streaming the much-awaited international multi-sport event—Birmingham 2022 Commonwealth Games.

The 22nd edition of the event kicked off on July 28th with a grand opening ceremony at Alexander Stadium with more than 5000 athletes from 72 nations. SonyLIV will live-stream the event for the fans in the Indian Sub-Continent in 4 languages - Hindi, English, Tamil and Telugu. To celebrate the high-octane multi-sport event, JSW Group has been brought in as the Co-Presenting Sponsor after their fruitful partnerships across marquee sports events like the Tokyo 2020 Olympics, and World Athletics Championships-Oregon 22. Additionally, Acko General Insurance and Adani have come on board as the Co-Powered by Sponsors and LIC Insurance Corp, Maruti Suzuki India Limited and Herbalife Nutrition are Associate Sponsors. 

Stream Birmingham 2022 Commonwealth Games and other sporting action Live on SonyLIV!


Ranjana Mangla, Head Ad Sales Revenue, SonyLIV

This year, SonyLIV and brands together are building strategic partnerships that are unique for moments over and above key highlights, scorecard branding and milestones. For us, sports remains a mainstay for brands to leverage their marketing efforts. Followed by Birmingham 2022 Commonwealth Games & India Tour of Zimbabwe 2022, we have a robust sports calendar in the coming months clubbed with large scale entertainment impact properties like KBC Season 14 & Indian Idol Season 13. Our ad sales inventory has increased by about 50% this year and we are anticipating stronger strategic partnerships across our impact properties.


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