Bisleri re-enters the soft drinks market with Bisleri Pop
Brand Bisleri International re-enters the soft drink segment with the launch of “Bisleri Pop” which has a range of four new and exciting fizzy drinks called Bisleri Limonata, Bisleri Fonzo, Bisleri Pina Colada and Bisleri Spyci.
Taking a hint from consumers moving away from same old dull and boring tasting carbonated drinks, Bisleri is now in four flavors.
Bisleri Pina Colada promises a sumptuous flavour which surprises you with a fruity fizzy fusion giving you a promising and refreshing taste. Spyci is a cola with a twist. Spyci is a unique mixture of masala and cola made to suit the Indian palate. Bisleri Fonzo is a unique fizzy fruit flavoured drink with a taste that has never been tried before by the consumers. Bisleri Limonata is a stirring drink with the zingy taste of lime and lemons. Limonata promises to enliven its consumer.
The new range of soft drinks is launched across the country priced attractively at Rs. 10 for 200ml bottle, Rs 15 for 300 ml bottle and Rs 20 for 250 ml can.
Speaking on the launch of Bisleri Pop, Mr. Ramesh Chauhan, Chairman, Bisleri International said, “It gives me great pride to announce our entry in the soft drinks market, by launching Bisleri Pop which includes a line-up of four new and unique tasting flavours at an affordable price. Our wide spread market reach along with our strong brand reputation gives us an added advantage. Bisleri Pop has products with flavours which are distinctive and different from any other drinks available in the market. And we know it’s going to quench customers’ thirst for something deliciously different!”
Speaking on the launch, Ms. Jayanti Chauhan, Director, Bisleri International said, “We are committed to delivering innovative products like our new Bisleri Pop to meet the high demand for great tasting beverages. With this launch, Bisleri Pop will be in the forefront to innovate the soft drink category. Our products from the Pop range will bring a surprising twist to the soft drink segment. As part of the launch, we will also be launching a full-fledged brand campaign which will be a mix of BTL and digital. We have invested heavily in our digital space so as to capture the imagination of the youth who will really appreciate the cool quotient of Bisleri Pop.”
Bisleri has been developing the drinks for over a year and after final testing and development, they are now all set to launch the array of economical and refreshing soft drinks. Indian consumers are tired of the existing range of products and need something new and innovative. Bisleri Pop’s unique flavours will stand out among the available flavours in the market and will give the consumer a wide variety of choices.