BitsCrunch rebranding for upgraded work outlook

This rebranding initiative will stay true to their core mission of providing AI supported
advanced Blockchain technology but in an innovative fresh approach
This rebranding initiative will stay true to their core mission of providing AI supported advanced Blockchain technology but in an innovative fresh approach India, October 2021: bitsCrunch, a German AI Corporation, has been a leader in cutting-edge BbitsCrunch, a German AI Corporation, has been a leader in
cutting-edge Blockchain technology. The Munich-based tech giant merges it with AI
to protect the NFT ecosystem. They are heavily into developing insights from
complex data for effective control of analytical systems. They have undertaken an
image rebranding process to facilitate in showcasing their renewed approach &
outlook. It will also reflect where they will head soon. This rebranding will match the
ever-changing advancements in the world of Blockchain technology and bitsCrunch’s
position in the whole setting.
The previous representation and work method was seen as restrictive and low-key.
The company felt it did not match their own changing professional requirements and
the field they worked in. There was an urgency to build a bold brand image to reflect
this transformed position. The rebranding exercise is the outcome.
While keeping its core mission unchanged, it will still develop effectual insights from
complex data sources gathered from varied ecosystems. It will facilitate them in
giving a user-friendly & exclusive AI-powered analytics dashboard to produce usable
intelligence.
“A brand’s identity is only as good as its ability to communicate the brand’s mission
and values. This transformation, we believe, effectively portrays bitsCrunch’s mission
and vision,” states Mr Vijay Pravin Maharajan, Founder & CEO, bitsCrunch. “The
logo is a symbolic view of a shield, which denotes our robust and intelligent solution
and protection in the Blockchain. Our tagline too goes with what we have thought for
ourselves.”
This rebranding is just the start, according to Vijay. “Our cross-functional team of
artificial intelligence experts is building towards a better future for the NFT
ecosystem. We’re eager to leverage our new identity to develop a deeper
relationship with the community in the NFT and crypto space.”
bitsCrunch plans to stay true to being the ecosystem guardian and work for the same
in the coming future.