Black Friday sales gaining momentum in India

What has traditionally been a mega shopping event in the US, has spread out globally and has been gaining grounds in India as well. We are talking about Black Friday, the first Friday after Thanksgiving, which heralds the beginning of the month-long Christmas shopping spree.

India has just seen a very successful festive season – right from Independence Day and Raksha Bandhan to reach a crescendo during Diwali. With Black Friday, brands and marketers are looking to extend the shopping season, leading to Christmas and New Year.

The consumer sentiments have been upbeat during the festive season this year, with online shopping further adding the convenience factor. Certain categories have seen greater traction, including consumer electronics, mobile phones, FMCG, fashion and lifestyle, food and beverage, among others.

What is Black Friday?

The first Friday following Thanksgiving is known as Black Friday, and it is known for the sales and discounts offered by mega shopping centres across the US. Traditionally, Black Friday brings in a huge rush of holiday shoppers, marking the first day of actual profit for merchants, who have been losing money for the major part of the year. The losses were noted in red ink, while the earnings were in black ink under old accounting systems. As a result, Black Friday became the day following Thanksgiving, when businesses went “into the black” and earned a profit.

In India, Smytten, the country’s largest product discovery & trial app, has over 700 D2C brands participating in their Black Friday Sale, featuring the widest curation across categories, including beauty, makeup, fragrances, health & wellness, male grooming, food & beverages & more.

Myntra, which announced its foray into the social commerce space earlier this week, too, is conducting its Black Friday Sale from November 26 to 30, 2021, where it is offering discounts up to 80%.

Amazon’s Black Friday Sale offers up to 70% discount on international brands. Flipkart is offering great deals on mobile phones as part of its Black Friday Sales.

On the other hand, Nykaa, fresh from a highly successful IPO, has rolled out its Pink Friday Sale from November 24 to 28, 2021, where consumers can get discounts up to 50%.

Meanwhile, Bewakoof has rolled out its Yellow Friday Sale, which has created quite a buzz amongst the youth. TAC Ayurveda fortified its link with nature calling its initiative Green Friday Sale. International brand Goodwill is conducting its Blue Friday Sale.