Black White Orange raises funds from cricketer Yuvraj Singh

Black White Orange Brands Pvt Ltd, a Mumbai-based brand licensing start-up, has raised funding from YouWeCan Ventures, backed by cricketer Yuvraj Singh.

Black White Orange Brands Pvt. Ltd; was founded by corporate executive-turned-entrepreneur Bhavik Vora just over 2 months ago and the core team includes co-founders Mitali Desai & Diksha Mehta. Black White Orange provides merchandising solutions and helps brands, celebrities, media and retailers find ways to strengthen their relationship with the most important stakeholder – the consumer.  They offer services in retail, distribution, syndication, brand consulting & creative solutions, both within India & overseas. Additionally, Black White Orange will also look at generating new revenue streams and creating brand loyalty strategies.

Excited about the launch of their dream project, Founder and CEO Bhavik Vora said, “At Black White Orange, other than creating merchandise programs for cult International properties, we are also planning to create high quality consumer product programs for some iconic Indian brands.

Managing brand YouWeCan is a significant step towards that vision. We are ecstatic that Yuvraj hasn’t just given us his brand to represent but has also joined us as strategic partner in our journey at BWO. We have some great brands and projects lined up already and are really excited about what lies ahead!"

Yuvraj Singh adds, “I’m delighted to partner with Black White Orange in its endeavour. Here I found a team that shares my ideologies for YouWeCan Ventures and I’m looking forward to all the exciting stuff we’re going to do together. In the current start-up funding scenario, my team & I are always looking for innovative investment opportunities for young businesses and budding entrepreneurs that will evolve the markets they are in.”

Using unconventional methods and out of the box ideas, Black White Orange has already managed to bag some lucrative accounts and is in advanced talks with Indian iconic brands as well as multiple global brands like the longtime favourite Sesame Street, all in the field of sports, entertainment & lifestyle. Some of its key signings are Brand YouWeCan and US-based design house & licensing company bCreative amongst others. Black White Orange is also associated with the immensely popular Taarak Mehta Ka Ooltah Chashmah and additionally is in the process of creating its own IPs in the kids as well as youth space.

The team experience is immense and together spans over 3 decades. Bhavik Vora, Founder and CEO has over 13 years of experience in the licensing and media industry and has run the kids & acquisition cluster for Viacom18 Consumer Products. His previous avatars included Dream Theatre, Turner International etc. Co-founder and COO, Mitali Desai, has extensive experience in licensing, marketing and retail spanning over 12 years at companies like Viacom18 Media Pvt Ltd and Shoppers Stop. Acting in the capacity of Co-founder and CMO, Diksha Mehta has worked with leading media conglomerates like Viacom18 & Vaishnavi Corporate Communications in the past in the Public Relations, Corporate Communications and Brand Development teams, for over 10+ years. This team has been instrumental in launching & growing brands like Dora the Explorer, FCBarcelona, Teenage Mutant Ninja Turtles and Angry Birds in India.

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