Blackberrys' Media AoR goes to Vizeum

Mohan Clothing Co.Pvt Ltd., brand owners of Blackberrys, have appointed Vizeum from the Aegis Media Group, as its media AoR.

Blackberrys is an award winning and a leading formal wear brand in India, catering to the self assured and confident youth of the country. Identifying the potential in branded structured clothing for the changing needs of the Indian male, over the years, Blackberrys has established itself as the manufacturer of trousers, suites and jackets and gradually completed the wardrobe look with shirts and accessories.

The brand has a high recall value. Perceived a premium clothing brand, it has been documented in various trade surveys as 'The Best FIT'.

Confirming the appointment of Vizeum as their media AoR, Mr.Nikhil Mohan, Managing Director, Mohan Clothing Co. Pvt. Ltd said "What attracted us to Vizeum was their undying energy and passion. But since the decision also had to be based on their ability to add value to us, we evaluated them on their processes, tools, thinking, people et al. It is a thought through decision and we wish them all the best and we would be happy to see this association grow into a long lasting partnership"

Commenting on the association, an elated S Yesudas, Managing Director, Indian sub-continent, Vizeum, said "I'm extremely delighted to welcome Blackberrys into the Vizeum family. This win means a lot to us and am acutely aware of a huge responsibility Nikhil, Yogesh and team from Blackberrys have placed on our shoulders by considering us worthy to partner them. We will strive to live upto their expectations. This business will be handled out of our Delhi Office. Vizeum being a boundary-less organization, Blackberrys will also receive contributions from the entire Team Vizeum India.

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