Blazar adds Magicbricks to its kitty
Blazar (a GroupM Company) has won the digital media mandate for India's property portal leader - Magicbricks (a Times Group Company). It managed to wrest this account from Zenith Optimedia (a Publicis Company) in a multi-agency pitch.
Speaking on the partnership Sudhir Pai, Business Head, Magicbricks says, “Blazar’s vision of delivering the full value of digital media marketing through data and technology convergence and expertise in audience planning, fit our requirement for a partner. They have shown promise in being aligned to our core needs of being agile in a fast-growing data-driven category and being able to leverage resources to create effective media plans not just for the core Magicbricks brand but also for specific sections/sub-brands that we are promoting for our users’ benefit.”
Commenting on the win, Kumar Awanish – Director, Business and Alliances, Blazar says "We are delighted to be working for Magicbricks.com and leveraging digital media to garner them the maximum exposure. For us it is not just about the campaign, it’s about the commitment we have given, the responsibility we have taken and the promise to deliver. With such a reputed client reposing its faith in us and awarding their business to Blazar, we look forward to delivering innovative and targeted campaigns that add the maximum value to India’s No.1 Property Portal.”
Magicbricks is India’s biggest online property portal from the Times Group with the highest traffic rankings and over 6,00,000 active listings from across the country. This achievement is due to a host of innovations such as pioneering Geo grouped inventories, Intelligent Auto Suggest, nearby localities, real estate dialogues, PropIndex and GuruTalk, to name a few.
Blazar from Group M is one of the fastest emerging media agencies with end-to-end expertise in digital and creative media solutions. Blazar manages digital media and creative solutions for clients across verticals. Some of its other noteworthy clients include Dominos, Honda, Makymytrip and OLX.