Blink Digital is only Indian agency to win at 2019 Webby Awards
Mumbai-based full-service digital agency, Blink Digital, shone yet again at the 23rd Annual Webby Awards. Blink is the only Indian agency to win at the 2019 edition of the Webby for its work on Amazon Echo, additionally bagging an Honoree mention for KFC India.
The agency picked up two Webbys – in the ‘Best Media Strategy’ and ‘Best Use of Data Driven Media in Advertising, Media & PR’ categories – for the Amazon Echo launch campaign in India. It also was recognised as a Webby Honoree for the popular ‘Kentucky Flying Objects’ campaign for KFC India.
Commenting on the win, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said, “The Webby Awards are the leading awards for excellence on the Internet and are often referred to as ‘the Oscars of the Internet’. We are extremely delighted and humbled to win two Webby Awards for our work, and to join the ranks of Webby winners such as Google, Nike, BBC, Spotify, Instagram, NASA and Buzzfeed.”
To help Amazon launch the smart speaker Echo in India, Blink Digital conceptualised and created over 1,700 individual pre-roll ads on YouTube. The customised ads were targeted according to the songs people searched for on the platform. Resultantly, they successfully and seamlessly highlighted Echo’s association with music and the capabilities of the virtual assistant, Alexa.
For KFC India, Blink Digital helped the brand launch its Smoky Grilled Wings around the Makar Sankranti festival with a tactical ‘Kentucky Flying Objects’ campaign. KFC’s chicken meal boxes, very innovatively, could be turned into a drone, thereby staying true to the popular Indian festival’s central theme of kite flying.
Both campaigns, while finding immense favour with consumers, helped the brands significantly up their sales and brand recall numbers.
Click here to watch the case studies for both campaigns.
This is the third year that Blink Digital has made waves at The Webbys, impressing a judging body comprising over 2,000 members. The agency’s first win was in 2014, incidentally also for KFC India. Last year, Blink Digital was named a Webby Honoree for whatifdrinks.
The wins for Blink Digital become all the more special with The Webby Awards being considered the Internet’s most respected symbol of success. The award is conferred by the International Academy of Digital Arts and Sciences (IADAS). The 23rd Annual Webby Awards saw over 13,000 entries from 70 countries worldwide and the awards show will be held on May 13, 2019 in New York.