Blk J DDB Worldwide bags creative and digital duties of STB

The Singapore Tourism Board (STB) has appointed Blk J DDB Worldwide as STB's creative and digital agencyg for creative, digital and production duties. the appointment is for three years for a hotel career perception and recruitment campaign.

Founded by DDB's Rowena Bhagchandani, Joji Jacob, Khalid Osman and Lester Lee, Blk J was launced in November 2016 as an independent creative agency. the agency will be working in partnership with DDB Singapore on the new Singapore Tourism Board project.

Commenting on the mandate win, Rowena Bhagchandani, Blk J CEO, said, "We are humbled by the STB appointment and by our first win but really the victory lies in the work. So, our sleeves are already rolled-up."
Khalid Osman, Creative Co-Founder, added, "From StarHub to Ministry of Education, our work has always sought to shape the dominant conversation. Which is why, we are super excited by the STB challenge and the opportunity to alter the way hospitality is perceived."

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