Bloomberg|Quint launches digital live streaming service in India
Bloomberg|Quint has announced the launch of its digital live streaming service in India which is available on www.bloombergquint.com. The service commenced with the live stream of the Bloomberg India Economic Forum, where Arun Jaitley, Finance Minister and Minister of Corporate Affairs, was the keynote speaker. The Forum included a panel discussion of Government and business heads including Amitabh Kant, CEO of NITI Aayog (National Institution for Transforming India,) Rashesh Shah, Chairman and CEO of Edelweiss Group, Shanti Ekambaram, President - Consumer Banking of Kotak Mahindra Ltd and R. Shankar Raman, Whole-time Director & Chief Financial Officer of Larsen & Toubro.
Bloomberg|Quint's digital streaming service will be a comprehensive service with regular live programming taking place on a daily basis, covering myriad topics ranging from global and domestic markets issues to the issues concerning most influential newsmakers in business and finance. The service is set to provide consumers with live information and updates into the markets throughout the day followed by opinions, perspectives and analysis by day’s end. It will soon debut on leading cable and DTH platforms also.
Justin B. Smith, Group CEO, Bloomberg Media, elaborated, “We set out to create India's premier digitally-led multi-platform media company. The launch of Bloomberg|Quint's live streaming video content on our website is a step in achieving this,” Stating the future endeavours of the stint, Smith was also found saying that, “As global investors' interest in India continues to grow, we look forward to extending our reach to bring high quality news programs on India to the global community and international news to India's increasingly digital audience,”
On achieving the higher standards in programming in India, Raghav Bahl, founder of Quintillion Media, added, “Over the last few months, we have combined the best of Bloomberg and Quintillion Media to create what we think is the gold standard in news programming for India.” He also suggested that, “Consumers can look forward to compelling video content on key India market developments and top business news and views, which they can watch in the office, at home or on the go on their mobile phones.”