Bloomberg 's THE PITCH to go on air this evening...!

Bloomberg TV India, the nation’s premier English business news channel’s third season of THE PITCH moves into its second phase. The first phase, which was a nationwide call-for-entries, saw the channel receive close to 5000 entries.

Subsequently the jury, comprising of successful entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy, have identified the top 25 contenders. These 25 contenders will present their Elevator Pitches to the Jury for a place in the TOP 10 of THE PITCH Season 3. The Jury will evaluate these aspirants on the brilliance of their business pitches and their individual excellence.

Starting 6th September, Bloomberg TV India will exclusively telecast THE PITCH Season 3 at 10.30 pm on Fridays and 5.00 pm on Sundays.

The final 10 contestants will face challenges thrown to them by some of India's most prominent new age entrepreneurs each week. In every episode, an entrepreneur will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs. 5 crore from Seedfund.

The Pitch Season 3 is presented by Reliance Commercial Finance and powered by Hyundai. Big Daddy Productions are the concept partners for The Pitch. The show will be supported by a 360 degree marketing campaign spread across Television, Outdoor, Print, OOH, Online, Mobile, Radio, Multiplex, Retail, Restaurants, Malls, etc.