Bloomberg TV India analyses Budget 2015

The Narendra Modi government will present its first full and possibly most crucial budget on 28th February, 2015. As it earnestly works towards the revival of the Indian economy, the most anticipated question on everyone's mind is 'Will the Government Make or Break the Economy?’ Rightfully therefore, the overarching theme for the Budget programming on Bloomberg TV India has been titled “Budget 2015 – Make or Break”. Bloomberg TV India is the first Business News Channel to begin the Budget programming as early as the first week of January.

The year 2015 brings with it sky-high expectations from the new government, which is poised to make breakthroughs that will re-ignite investments and take the economy back to a robust GDP growth. This government has announced numerous initiatives and reforms- key amongst them being the ‘Make in India’ program which will boost manufacturing and job creation, digitization programs to increase the use of technology across the country, and the implementation of GST.

For Union Budget 2015, Bloomberg TV India- the nation's leading English business news channel, has laid out a comprehensive line-up of special shows which will showcase the best-in-class insights, analyses, reports, debates and interviews appealing to a large spectrum of audience - global & domestic influencers, business leaders, foreign institutional investors, retail investors and the common man. The Pre-Budget programming started early January, by hosting leading Indian corporate leaders from across the sectors, policy experts and economists on their expectations from Budget 2015. The big highlight of the Pre-Budget programming includes featuring the point of view of Global Market Movers on what India’s financial markets need, and what they hope to see in Budget 2015.  Apart from covering the FM speech LIVE, the special coverage on Budget Day and Post-Budget will include reactions and insights on the impact of Budget 2015 from an enviable line-up of global and Indian market movers and thought leaders, along with detailed analysis of major announcements by the best-in-class editorial minds in the Business news genre, Siddharth Zarabi, Harsha Subramaniam and Mini Menon.

Commenting on the budget programming, Siddharth Zarabi, Executive Editor, Bloomberg TV India said “This year we have planned our budget programming with an outlook towards generating content that will appeal to both domestic and global investors. In recent times, we’ve seen a staggering flow of foreign institutional investments in India making FIIs the pillars of Indian market thus it’s very important to know the views of global FIIs. Therefore we would be capturing the views of these FIIs across Hong Kong, London, Singapore and New York on the budget, which will be one of the key focuses of our budget programming”.

Overall, the Budget programming initiative of Bloomberg TV India will cater to a large and diverse audience – global and domestic influencers, business leaders, foreign institutional investors, retail investors and the common man.

Alok Nair, Executive Vice President, Bloomberg TV India, said, “Bloomberg TV India is the only Indian Business channel viewed LIVE on the Bloomberg terminal across 150 countries delivering over 3.75 lacs global individuals who are way high on the influence quotient. We were the first to start the intense Budget programming from January, 2015 with Ideas for transforming India. As a part of our extensive budget programming we did an exclusive spectacular LIVE TV event with Honorable Jayant Sinha engaging & answering the FII’s across the world. This was a first in a series on INVEST IN INDIA theme.This year’s Budget Day promises to deliver insightful content & analysis with the screen graphics tailor made to suit the viewer requirement. The channel is poised to deliver an impact perspective on budget day for audiences across FII’s, Corporate India and Investors. Our focus is on the New Economy entrepreneurs in a significant manner. With our enviable editorial team strength led by Siddharth , Mini & Harsha, Bloomberg TV India is all set to Engage with the best minds in India during budget.”

India is poised to take a giant leap towards attaining a holistic growth in the coming days. It’s all up to the Finance Minister to seize the moment in Budget 2015. For all the action, stay tuned to Bloomberg TV India all through February and March.


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