Bloomberg UTV becomes Bloomberg TV
Bloomberg UTV, the 24 hour business and financial broadcast news channel will now be called Bloomberg TV. This change is to be effective from Monday 13th August 2012.
This channel founded by Mr. Ronnie Screwvala was originally named UTVi in 2008. Following a strategic investment from Bloomberg LP in 2009 they were re -named Bloomberg UTV.
In a recent development the channel has come up with a campaign conceptualised by Triton Communications. The change is evident in the letter ‘U’ which now has a grey hue.
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