Bloomberg UTV inks content sharing deal with Mint

English business news daily, Mint and Bloomberg UTV, have entered into a strategic content alliance under which they will share content with each other on a daily basis, and undertake various joint editorial initiatives through the year.

This partnership is part of a continuing effort from both partners to expand their content footprint to multiple platforms and reach new audiences. In this partnership, Bloomberg UTV will feature important news and analyses from Mint every day and every issue of Mint will carry relevant news related stories from Bloomberg UTV. In addition, Mint will produce news and lifestyle related weekly television shows, which will be aired exclusively on Bloomberg UTV.

Commenting on the development, R. Sukumar, Editor, Mint, said "At Mint, we have always focused on delivering clarity in business news to our readers. Our partnership with Bloomberg UTV will further enhance our offering, and give us an additional platform to showcase our content".

This partnership will have no bearing on Mint's existing association with The Wall Street Journal and Bloomberg UTV's partnership with Bloomberg.


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