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Bloomberg UTV launches the's Alarm app. for BlackBerry PlayBook

Business news channel Bloomberg UTV has announced the launch of a unique Alarm Clock Application for BlackBerry® PlayBook„¢ Tablets developed by, the channel's online business.

The application tells its user what the market outlook for the day is by simply flashing a green or red light as the alarm rings. Beyond the user-defined settings, it sounds an alarm if the markets are behaving in a manner that needs the attention of the user. These alarms can be triggered by general market events and the user's investment profile. The other obvious use of the application is to set morning alarms and other reminders through the day. The Alarm Clock Application has been designed and developed by, the channel's online business unit.

Madhu Kanan, MD & CEO, Bombay Stock Exchange Ltd. and Mr. N. Jayakumar, CEO, Prime Securities Ltd. launched the application as its first users.

Deepak Lamba, Business Head ' BloombergUTV, speaking at the event, said "The Alarm Application is an affirmation of our commitment to simplifying, yet enriching life in present times, by building tools and utilities that create value and empower users. The Application transcends well beyond its core function of being just another reminder and alert service and enters the realm of being a strategic lifestyle tool for anyone invested or interested in the markets. Custom triggers, markets dynamics trackers, analytics and other markets intelligence which empower investors will now be available on the go. With applications like the Alarm Clock, BloombergUTV is creating tools that will empower investors to remain in control despite their hectic lifestyles."

The Alarm Application dedicated to the Blackberry Playbook platform will be available for download within few days and promises to revolutionize the Markets interactivity experience for users in India.


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