Blue Lotus Communications bags PR mandate for ibis Delhi Airport

ibis Delhi Airport, is the largest hotel among the ibis Hotel properties and the third largest hotel in the Delhi (NCR) region. With an accommodation of 465 rooms, the ibis Delhi Airport is scheduled to open in quarter one of next year. ibis Delhi Airport is strategically located at a ten minute distance from the international and domestic airport on NH-8, providing an opportunity for its brand's visibility and to serve the vast Delhi market.

Prashanth Kumar, General Manager, ibis Delhi Airport elaborated on the partnership and said, "Over the last decade and half the mad rush to India for business opportunities has intensified. The hospitality industry's success story in India is second to only China in Asia Pacific. With such tremendous opportunity, India is a key destination for hotel chains looking for growth. Understanding this growth ibis strengthened its world leadership position starting 2007, and intensified its growth on emerging markets, notably in Asia. We are happy to have assigned our PR mandate to Blue Lotus Communications, a leader in public relations to help us do justice to a respected brand like ibis. Blue Lotus has a very successful track record of building and managing reputation of corporate houses across India and we are sure they will play an important role in helping ibis achieve its strategic objectives."

Sonia Singh, Director of Sales & Marketing ibis hotels India and Director of Sales & Marketing ibis Delhi Airport said "ibis has earned a worldwide reputation for excellent services at very competitive prices based upon international standards, offering all the major services of a modern hotel, for the best local market value. Being the eighth largest hotel in the country, ibis Delhi Airport has tremendous scope in this market, and we are certain that along with Blue Lotus we shall surely achieve our objectives."

Adding to this, N. Chandramouli, Founder & CEO, Blue Lotus Communications said, "India ranks 18th in business travel and is expected to grow to the top 5 within this decade. The tourism industry in India is vibrant and extensive giving much scope for reputed brands like ibis to reach out to patrons and fulfil their needs. Blue Lotus is proud to have been chosen by ibis Delhi Airport as their communication partners in their image management exercise."

Sulakshana Mehrotra, Branch Head, Blue Lotus Communications, New Delhi, said, "The hospitality industry in Delhi is intensely competitive and since Blue Lotus has a deep

understanding of the business and depth of reach, we are confident that our partnership will help unlock enormous communications value for ibis Delhi Airport."