Blue Tribe unveiled its first TVC during ICC T20 World Cup telecast

Celebrating the spirit of cricket, that too ICC T20 World Cup, which automatically calls for friends and family get-togethers accompanied by loads of crunchy-creamy snacks and delectable cuisines, plant-based meat company Blue Tribe Foods flagged off its first TV advertisement campaign with four 10-second videos. At a time when short and impactful content has become the modern-day storytelling language, the brand has created easy-to-understand yet highly-effective video narratives with the tagline ‘You can’t tell the difference, but the planet can’. The idea is to convey the vision behind the Blue Tribe’s sustainable and planet-friendly inventions without hampering the cricket-viewing experience of the consumers.

Blue Tribe’s unique plant-based meat products enable consumers to eat smartly as they are similar in taste and have better nutritional value and health benefits than traditional animal-based meat products. The newly launched TV ad videos showcase a simple and straightforward narrative. A person eating Blue Tribe’s plant-based meat products won’t feel the difference in taste, texture, and nutritional value. However, considering the significant role industrial-grade animal farming plays in increasing greenhouse gas emissions, excessive use of land and water, and overall environmental degradation, one extraordinary step of choosing plant-based meat can have a substantial reviving impact on the planet.

 Blue Tribe Co-founder Sandeep Singh said: “Commencing our first TV ad campaign is a thrilling experience as we started Blue Tribe Foods to make this world a better place. Ten years down the line, we envision a world where even the most hardcore non-vegetarian lovers will refuse to eat animal-based meat since they’ll be able to get the same taste, texture, and nutrition from our plant-based meat products. We have tried to convey the same narrative of intelligent food eating choices through our TV-ad campaign.”

 He further added, “Through Blue Tribe, we aim to awaken a lifestyle change among non-vegetarian food lovers to opt for options that are a conscious choice towards the healing process of mother earth. Additionally, it has several health benefits, including no cholesterol, since we extract the ingredients from plants. We aspire to expand globally and give consumers healthier, sustainable, and greener meat alternatives.”

 Blue Tribe chief commercial officer (CCO) Sohil Wazir said: “Since our target audience mainly consists of millennials and Gen Z crowd, we know their attention span is extremely limited. Considering this, we tried to express the plant-based meat concept through quick-to-understand narration in the most powerful and soul-stirring manner. This is why we chose a 10-second video window where we can get our point across without obstructing the world-cup ambiance of the consumers.” 

He further added: “Consumers, especially younger generations, are inclined to take steps to mitigate the impacts of large animal-based products consumption. Undeniably, opting for plant-based meat instead of traditional animal-based meat is a huge step in reducing one’s impact on the environment. You’re taking out meat from the equation that contributes tremendously to increasing greenhouse gas emissions, excessive land and water resources usage, and food shortages. In fact, in the last century, a lot of endemics and pandemics have been caused by industrial-grade animal-farming practices.”

 It is pertinent to mention that Blue Tribe’s plant-based products are extracted through an advanced mechanical process that is absolutely chemical-free. It is essentially made by extracting protein from Soybean or Peas. After that, it is texturized to make it feel like a replica of Chicken, Pork, or Mutton. These spectacular plant-based innovations are a perfect amalgamation of innovative eating ways. Consumers can keep eating cuisines as per their taste buds without having the same degrading impact on the environment.

 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing