boAt Immortal 1300 headphones give gamers the experience of having Infinite Lives

boAt has launched the boAt Immortal 1300 with a new ad film titled ‘Infinite Lives’. The ad film has been conceptualised by Momo Media who approached it with a blend of live-action shoot and 2D animated visuals that bring alive the world of gaming just like the headphones do.

The film kicks off with the lead bolting towards the camera as the voiceover says, “You only live once...Nah” bringing a contrasting perspective to YOLO (You Only Live Once). The film showcases gaming specific features like the low latency that allows the gamer to have super quick reflexes, 3D spatial sound that engrosses the gamer in the moment. It also shows the other life of a gamer where they are a multitasking ninja and can work and play with these headphones, making the boAt

Immortal 1300 a must have in every Indian gamer’s arsenal. Siya Wadhawan, Brand Manager, boAt said, “We’ve seen the Indian gaming market grow, and we wanted to tap into this growing industry by creating a more immersive sonic experience for gamers. That’s why the boAt Immortal 1300 headphones are specifically designed for gamers, with features like dual connectivity modes, dynamic sound, high-quality voice chat, and a studio-grade microphone. Understanding the need of today's gamers this product is also designed for long hours of gaming. “

Umang Srivastava, CEO & Co-Founder of Momo Media said, “boAt is a market leader in the audio and wearable segment in the country and is also a maverick when it comes to uplifting the messaging for tech products in India. The Immortal 1300 is another power-packed product from
their ‘dock’. It’s the perfect headphones for gaming and much more. Our focus was to communicate the different usage of the headphones to the 24/7 gaming and entertainment-focused young audience of the country. We knew that mix-media was the right approach for this product; the blend of some great animation, live-action and thoughtful sound design helps in creating the right vibe around the product while being an interesting watch on the audience’s timeline,” he added.

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