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boAt strengthens leadership team amid rapid growth

boAt – India’s #1 audio & consumer lifestyle brand (as per IDC) has strengthened its leadership team as it looks to expand its product offering across newer segments, deepen its manufacturing & supply chain network in India and drive business transformation. The team will be based out of New Delhi, Mumbai, and Bengaluru offices, and will work closely with the co-founders Aman Gupta and Sameer Mehta and Vivek Gambhir - Chief Executive Officer to accelerate the rapid growth of the company.

Currently, boAt has close to 250 members across its team in Delhi, Mumbai, and Bengaluru & is looking forward to enhancing its research and development (R&D) and further augmenting efforts to manufacture products in India.

The company has appointed:

  • Shashwat Singh as Chief Information Officer: With over 14 years of corporate experience in distinguished companies like Unilever, Kimberly Clark, and Asian Paints, Shashwat holds various awards and accolades like the ‘SCALE’ award & ‘Business Transformation Leader’ award for excellent grasp over operations & process innovations. Being a digital transformation leader, at boAt, he will be creating an adaptable tech landscape to support the brand on its trail of growth.
  • Ankur Sharma as Chief Financial Officer: As an Ernst & Young scholarship holder & industry expert, Ankur will be leading the company’s financial functions. With vast experience spanning more than 16+ years, Ankur is adept in financial management, developing/executing strategies, and delivering operational efficiency for both B2B and B2C organizations. He has successfully delivered large changes across disciplines under dynamic business environments and has been associated with eminent firms like ADA Group and Cravatex (Vans as well as Fila) in the past.
  • Prashant Kamal as Head of India Manufacturing and Supply Chain: Before boAt, Prashant worked in eminent companies like Nokia, Microsoft and Flextronics at a global level. Prashant holds a valuable experience of 21 years across 6 countries in the consumer durables & consumer electronics space and is an alumnus of IIT Kanpur. He will spearhead the company’s Make in India manufacturing initiatives and make the supply future-ready.

Speaking on the appointments, Vivek Gambhir, CEO, boAt commented, “We are thrilled to welcome Shashwat, Ankur, and Prashant to our core leadership team as we prepare for our next phase of growth. All three of them bring a wealth of experience and best practices from global companies. Their values, skills and expertise will enable us to dramatically scale up and build a high-performance organization. Together, we look forward to bringing the best we have to offer to our community of boAtheads.”

Launched in 2016, boAt is the first digitally native India brand to cross INR 700 crore in net revenues within 5 years and is now looking at strengthening and expanding its product portfolio in India. After disrupting the earwear & wearable category boAt has also forayed into personal grooming with MISFIT and launched their line of Gaming headphones called “Immortal”.

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