boAt ties up with KYRA to introduce Rockerz 330 ANC & Rockerz 333 ANC

Imagine Marketing Limited -owned boAt, India’s #1 ranking wireless hearables brand (As per the latest IDC Data), has always strived to change the way India listens to music. To up their audio experience offering, boAt Labs recently partnered with Dirac, a global audio-tech giant, to create Rockerz 330 ANC and Rockerz 333 ANC which introduce the brand’s latest audio technology - Crystal Bionic Sound, that optimizes the sound for richer vocals and deeper bass. The brand tied up with India’s first virtual influencer- KYRA to showcase the product in its full glory. In a visually engaging brand film, KYRA dives into the sound of the future that is richer, sharper, and louder with the game-changing earphones enriching the audio experience. 

To launch these neckbands and to create a buzz amongst boAtheads, the brand added a lot of exciting milestones to their portfolio - a launch film with India’s first virtual influencer-KYRA and even a unique product box with visual and audio effects is being sent to reviewers, influencers, celebrities as well as boAt’s competitors to give them a glimpse into the future of audio. boAt has also come up with a digital campaign called #FutureOfAudio to showcase various features and tech embedded into these products. The launch also marks the debut of Dirac as boAt becomes the first audio brand in Asia to introduce Dirac Opteo-powered neckbands in the market.

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boAt is now the first brand to partner with KYRA and to step into the future of influencer marketing. On the announcement of this collaboration, Aman Gupta, Co-Founder and CMO, Imagine Marketing Limited said, “We are very excited to be experimenting with the virtual world to launch our much awaited futuristic Rockerz 330 and Rockerz 333 ANC by partnering with India’s first meta influencer. As a young, dynamic brand, we like to move with our TG who have recently been experimenting with the virtual world. We strongly believe that our product and KYRA’s unmatched storytelling potential will certainly be a treat for our boAtheads.”

This launch will open the door for the changing universe of influencer marketing. Built by TopSocial India in 2021 the meta influencer is a photorealistic CGI Influencer and has already gained 145,000 followers on Instagram. Himanshu Goel, Business Head, TopSocial India & Project Lead, Kyra, states that “KYRA is the face of the changing universe of influencer marketing. She enables a completely new and dynamic path into influencer interactions and experiences. This collaboration enables us to create a futuristic science-fiction-like audio-visual experience for boAt which wouldn’t be possible with any other influencer. With KYRA brands can create narratives that do not age. We are excited to embark on this journey with boAt and ensure an unmatched experience for boAtheads”.

KYRA’s pronouns are She/Her and she describes herself as a dream chaser, model, and traveller based in Mumbai. She is fashion forward, practices yoga, and relishes the finer things in life and someone who you would describe as a chic personality to follow on Instagram.