Bobbi Brown Cosmetics launches campaign featuring Tara Sutaria

Award-winning digital content studio, Supari Studios, collaborated with Bobbi Brown Cosmetics to launch the Indian counterpart of their global ‘Confident Beauty’ campaign, featuring their first celebrity brand ambassador for India, Tara Sutaria. 

Confident Beauty is a brand equity campaign that celebrates confident women and diversity, linked to their hero foundation products and equity in shade breadth, undertone and skin tone leadership. The brand’s multifaceted approach communicates face leadership and true beauty philosophy. To address this messaging, the film showcases brand ambassador Tara Sutaria reflecting on what beauty means to her; we see an engaging montage of Tara as she prepares for a performance by rehearsing her dance, in addition to using her Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15, which plays an important role in building her confidence and bringing out her natural beauty when she finally gets on to stage. 

Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones. The result has been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin. The lineup holds a breadth of 43 shades, which include the 12 newly launched shades globally complimenting different skin tones, making every woman feel confident.  

Giving viewers glimpses into several aspects of Tara’s personality, the Supari Studios team detailed the film’s visuals in a manner that lent the campaign authenticity to stay true to its larger messaging. Along with being an actor, Tara Sutaria is also a ballet dancer and an opera singer; keeping this in mind, the music composed played a key role in defining the film’s visual tone, with its highs and lows perfectly matching those of the script and narrative. Being a counterpart of the brand’s larger global campaign, the Supari Studios team also ensured that Bobbi Brown Cosmetics’ overall brand language and campaign requirements were retained, while adequately tying it together with Tara’s story and perspective. The campaign thus, aims to encourage its audience to defy societal norms of beauty, urging them to be more comfortable and revel in their own true skin. 

Tanvi Gandhi, Director of the film said, “Since Bobbi Brown was launching its first campaign with brand ambassador, Tara Sutaria, it was important that we maintained the perfect balance between a beautiful high-fashion aesthetic and staying true to Tara's personality so as to depict her life in the most authentic and genuine way. Along with being an actor, Tara is also a dancer and performer - a skill that shines bright in the film. If I could describe the essence of the film in one word, it would be "Rhythm". From whatever we know about Tara, she is always moving, always on the go, always expressing herself to a beat. In order to accurately depict her life, we decided to create a visual language of rhythm in our film. We adapted that treatment to our cinematography, editing and music. The camera is never static in the film, it's always moving along with Tara, as a mere spectator trying to keep up with her. The music acts as a metronome with a gradual graph ending on a high as Tara finally takes the stage. The style of editing further emphasises the sense of rhythm - alternating between fast and slow cuts depending on what is needed.”

Mitali Sharma, Executive Producer, Supari Studios said, “When Bobbi Brown India approached us to make the Indian version to their 'Confident Beauty' campaign, we wanted to ensure that we keep the spirit of the Global films intact, while staying unique to Tara. Dance and music is essential to her, which is why we used the idea of beats and rhythms in the visuals and distilled it to even the editing pace of the film. It has been an amazing collaboration and you can see the zeal and energy that Tara lends to the brand. There couldn’t have been a better face for Bobbi Brown India.”

Credits: 

Produced by Supari Studios 

Client: Bobbi Brown Cosmetics 

Executive Producer: Mitali Sharma 

Director: Tanvi Gandhi 

DOP: Harshvir Oberai

Creative Director: Joel Nigli 

Sr.Creative Producer: Rachaita Vyas 

Lead Producer: Nitika Kanodia 

Associate Producers: Prithvi Therani, Shivani Mehta 

Line Producer: Sumit Gyanchandaney 

Production Managers: Swapnil Suvarna, Varun Panjwani 

Production Interns: Aashi Kothana, Ishita 

Chief AD: Raghav Mantri 

2nd AD/DA: Sanmik Cardoz 

AC: Arpit Bharde 

Gaffer: Akil Shaikh 

Focus Puller: Siba Prasad 

BTS: Aman Deshmukh 

Production Design: Nikita & Kalyani (Craftsworth Designs) 

Stylist: Meagan Concessio 

Asst. Stylists: Gehna Dholakia, Simran Jain 

Hair & Makeup: Mehak Oberoi 

Post Producer: Madhurima Basu Roy 

Offline Edit (Crushed Liquid Lip): Shashwata Datta 

Offline Edit (Confidence Is True Beauty): Joel Nigli 

Asst. Editor: Arnav Pingale 

Colorist: Nicola Gasparri (After Studios) 

Asst. Colorist: Avinash Shukla (After Studios) 

Music Composition & Mix (Confidence Is True Beauty): Achint Thakker (Bay Music House) 

VFX Supervision: Kunal Prabhu 

Graphic Designer (Crushed Liquid Lip): Riffat Aga 

Text Animation (Crushed Liquid Lip): Hiren Gamre 

VFX Artists: Shikha Sharma, Shanel Moraes, Sugandha Bansal 

Camera Equipment: Uni10 Media Works Pvt Ltd 

Light Equipment: One Stop Services 

Spot Boys: Rafiq Bhai, Baba Bhai, Iqbal Bhai