Bobbi Brown Cosmetics launches in Mumbai!
Bobbi Brown Cosmetics announced the opening of its first freestanding store in Mumbai at Palladium Mall, an upscale retail destination located in Lower Parel. This store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s range of color cosmetics, brushes, skincare and expert services.
To celebrate the arrival of Bobbi Brown Cosmetics in Mumbai, Marta Prieto, Vice President & General Manager, Bobbi Brown Cosmetics Europe, Middle East and Africa and Rohan Vaziralli, Country Manager, Estee Lauder Companies India hosted a Pretty Powerful Launch Party on April 24 at Café Zoe for an eclectic gathering of guests including designers, models, and entrepreneurs, media honchos amongst others.
The event was a celebration of the brand's philosophy that “all women are pretty but with the right colors, products and knowledge, can feel Pretty Powerful”. Bobbi has always believed in showing women what's right about them instead of what's wrong. Whether she goes out without a stitch of makeup on or with a full face, a woman's real beauty is reflected in how she feels about herself. Makeup is a way to empower women with confidence. This is the philosophy behind her Pretty Powerful campaign.
Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that with the right makeup and knowledge women can look like themselves, only prettier and more confident. Her unique approach was a long-awaited gift for women who wanted makeup that was simple, flattering and wearable. More than twenty two years later, Bobbi’s holistic and empowering take on beauty speaks to women of all ages and ethnicities around the world. The brand continues its global expansion with the Palladium Mall in Mumbai, where Indian women can learn about Bobbi’s inspiring message and how to bring out their individual beauty. Currently, Bobbi Brown Cosmetics in India has its stores in Select CITYWALK Mall, Saket, Delhi; Ambience Mall, Vasant Kunj, Delhi and Ambience Mall, Gurgaon.