Bodycare Intl. launches new thermal wear campaign for winters!

Gearing up for the chilling winter, Bodycare International, the manufacturer of intimate apparels for men, women and children has announced the launch of its latest Thermal Campaign emphasizing the use of ‘Quilt Knit Technology’. Taking a fresh stance, the ad intends reconnecting with the audience bringing to fore a world of warmth and style this winter season.

 

The campaign targeting modern men, women and children successfully brings the thermal wear out of the closet and makes it a trendy, stylish affair. Breaking away from the predictable category of being a mere necessity, the ad goes a step further introducing Bodycare Insider as the new uber cool winter wear. It stems from the insight that thermal wear need not essentially be bland or boring but can also be availed in flattering styles, designs and colors in fine fabrics, sitting pretty under a polo neck jumper or a sweater.

 

Talking about the campaign, Mithun Gupta, Director Marketing, Bodycare International said, “Bodycare Insider has been a success story from the house of Bodycare International, leaving indelible imprints in the mind of consumers. For more than a decade Bodycare thermals have ruled the lives of Indian population and the new campaign is aimed to cement this bond further. We are sure that the ad which embodies the spirit of warmth and comfort in biting cold winter will touch a chord with the customers”.

 

Catering to the modern Indian customer with fashionable taste and a discerning attitude, the ad projects the essential winter wear as cozy soft thermals designed to fit the body perfectly, provide unmatched comfort and  keeps  one snug and warm in winters. The product line under the brand Bodycare Insider comes equipped with the latest quilt knit technology and showcases almost 40 styles in both Basic and Premium range. Poised to be a perfect winter solution for the complete family, the products are available in soft, fine, smooth, stretchable and comfortable fabric, exclusive style, designs and colors ranging from off white to darker tones.

 

Bodycare International has also announced an aggressive marketing and branding campaign to reach out to millions of existing and potential consumers in national and global market targeting the entire family. The company will soon kick off its print and electronic ads and promotional activities in stores branding along with outdoor campaigns.

 

Bodycare International having consolidated its position in the domestic market commands a strong foothold in countries such as UAE, Russia, Asia and Africa. Keeping in tune with the trends and aspirations of modern day consumer, the company continues to rule the inner wear arena of the country.