Bollywood Hungama introduces video interactive quiz on the digital and mobile

Think you know everything about Bollywood? Put your brain to the test as Parle, India's largest manufacturer of biscuits and confectionery and Bollywood Hungama come together and bring you "Bollywood Ka Baap'. In a unique format on mobile and over the internet, Bollywood Hungama brings its users a new Celebrity Quiz Master everyday. Each celebrity will ask a question, related to their film career. With two new questions a day, this has now become an innovative and extremely interactive way to find out your Bollywood knowledge quotient.

"Bollywood Ka Baap' premiered on New Year day on Bollywoodhungama.com. With quizmasters such as Hrithik Roshan, Kareena Kapoor, Ranbir Kapoor, Priyanka Chopra, Abhishek Bacchan and more, "Bollywood Ka Baap has thousand and thousands of film fanatics connecting with the stars and putting their knowledge to the test. The quiz on video has two new celebrities ask a question every single day. The quiz has also been integrated via applications on popular social networking websites, Orkut and Facebook. On mobile, it is available for users via SMS at present, and will be available soon via a mobile application called "Bollywood Ka Baap' With the advent of 3G, users can avail this video quiz across the networks of all mobile service providers. It is also already available on Dailymotion.com, the world's largest independent video sharing website.

The gratification is as exciting as the quiz itself. Users can win film costumes worn by the stars, autographed film merchandise and gifts.

Commenting on this new video quiz format, Siddhartha Roy, COO, Hungama Digital Media said, "Bollywood Hungama reaches out to a vast number of people across the world. We pride ourselves with the fact that we bring the film industry pioneering ways to connect with and engage the audience. With Bollywood Ka Baap, we are not only giving users a chance to test their B-town awareness, but also taking the quiz on platforms that the audience frequents- Social networks and the mobile platform. The questions in the quiz are determined by celebrities themselves and the video format makes for great visual interactivity."

Commenting on this, Pravin Kulkarni, General Manager, Marketing, Parle said, "Parle is happy to associate with the first ever celebrity daily video quiz. The digital platform is continuously providing us with opportunities to associate with unique and innovative concepts that are exciting for Bollywood fans. The youth of today enjoys new concepts that break the monotony of their regular digital world. It will give us an opportunity to reach out to this highly connected youth of today using this entertaining and innovative platform."

To know more about "Bollywood Ka Baap', users can click to bollywoodhungama.com or visit the fan pages on Facebook and Orkut.