Bollywood Hungama signs exclusive partnership deal with Outbrain

Outbrain, the leading recommendation platform for the open web, announced today that it has signed an exclusive long-term partnership with Bollywood Hungama, the leading platform for entertainment news.

The partnership with Outbrain will allow Bollywood Hungama to leverage the Outbrain Engage platform and to receive insights and analytics that will help it deliver customized recommendations across both organic and sponsored content. As part of the platform offering, Bollywood Hungama will draw on Outbrain’s proprietary technologies and tools, allowing it to marry editorial curation with personalisation, increase audience engagement and growth.

“We are delighted to launch this partnership with Bollywood Hungama,” said Sandeep Balani. He added, “The focus has always been to equip publishers with the tools to drive monetisation by enhancing the user experience, trust, and loyalty, especially against the backdrop of a saturated digital environment. It is increasingly difficult to gain user attention, but content personalised for its online audience driven by Outbrain’s proprietary insights and analytics will enable Bollywood Hungama to gain meaningful engagements.”

Suleman Mobhani,Director and Co-founder, Bollywood Hungama said, “Outbrain's solutions are easy to deploy without the need for complex processes and can quickly adapt to changing market needs. They have a great market reputation for delivering content that is in line with brand safety guidelines. We are glad to partner with them and are sure this will help us enhance our user engagement and experience.”

Outbrain continues to work with some of the world's best and most premium publishers to provide brands, agencies, and content marketers with a high-quality environment against which to deliver their digital campaigns.