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Bollywood sparkled in emeralds at IIFA 2012

Gemfields invited movie lovers to witness glamour at the IIFA Awards 2012. Ethical coloured gemstones mining company, Gemfields has come on board as Associate Sponsor for this year’s IIFA edition. Emeralds are making a fashion statement at premier events across the globe, becoming a red carpet Diva’s best friend. It was only natural for Gemfields to partner with Gitanjali for India’s premier film industry awards.
 
Leading Bollywood beauties like Priyanka Chopra, Vidya Balan, Preity Zinta, Neha Dhupia, Sridevi, Raveena Tandon, Aditi Rao Hydari wore stunning Emerald jewellery on the Green carpet at IIFA
 
Ian Harebottle, Chief Executive Office, Gemfields Plc said, “Our discerning Indian customers and the industry has taken a shine to the emerald and it was important for our association with IIFA to be a unique one. Our partnership with Gitanjali is the beginning of a long-term relationship, showcasing ethically mined emerald masterpieces to our customers at India’s premier events. Our gemstone is green and with the Green Carpet association we ensure that our emeralds are both green in heart and green in colour.”
 
For the sixth year running, IIFA persisted with its signature Green Carpet inviting the film industry to campaign for planet Earth. What better colour gemstone than emeralds to be associated with this cause! Ethical coloured gemstone mining company, Gemfield’s debut association with Gitanjali for International Indian Film Academy (IIFA) Weekend saw a distinctive luxury emerald jewellery collection – ENVI, unveiled at Suneet Varma’s showing. Created with Zambian emeralds, this collection exuding regal charm and allure.
 
With most of the gorgeous ladies wearing emeralds at the awards, the green stone is fast gaining preference at premium film & fashion events. After all an Emerald is a Girl’s New Best Friend.
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