Bollywood takes the Social Media route to promote movies!

Given the social media boom, Tips Industries Ltd's Tere Naal Love Ho Gaya slated for release on 24th February, 2012 goes the social way for its movie promotions. The movie social media promotional campaign created by India's leading social media agency has already creating a stir on the popular social networking site ' Facebook. Superseding the fan-base of several competitor movie pages, Tere Naal Love Ho Gaya has already crossed 2,80,000+ fans with high engagement in terms of interactivity.

Tere Naal Love ho haya fan page on facebook is a huge hit among its fan. The exciting content on the page, which is a mix of exclusive pictures, videos and songs are attracting more and more fans. They are constantly being engaged via campaigns, gratification and exclusive content. The page has fresh contests that act like a pull-factor for the fans. The music of Tere Naal Love Ho Gaya is one of its USPs. With the likes of Atif Aslam, Shreya Ghoshal, Mohit Chauhan and Sunidhi Chauhan, the album is one of the most sought after, on the internet. Music download on various website has been receiving a thumping response.

Kumar Taurani, Managing Director & Chairman of Tips Industries and the producer of Tere Naal Love Ho Gaya said' "It has been our attempt to regularly interact and share all the exciting content from the film first with our loyal base on Facebook. The interaction levels are proof that they are enjoying the songs and videos of the film and are eagerly waiting for the release on 24th Feb. Along the way, our base has given us some very valuable feedback and inputs on our marketing efforts."

Rajiv Dingra, Founder & CEO of WATConsult who handles the social media presence for Tere Naal Love Ho Gaya, said that, "We believe that social media buzz is a great indicator of pre movie buzz and excitement. 'Tere Naal Love Ho Gaya' is a classic example of how smart marketing and great content can ensure pre movie buzz with the right audience. We are glad that we were chosen by Tips Films to handle the social media for this movie."

Understanding the growing impact of Social Media, the makers opted for Facebook over an official website. By the looks of the current stats, this decision seems to have worked in their favour