Bolo Indya, Niine partner to raise awareness on menstrual hygiene

Bolo Indya, the fastest growing short-form video content platform today partners Niine, the leading Hygiene and Personal Care brand as its “Hygiene partner” to create social awareness on “Menstrual Hygiene” amongst its women users on the platform.

As part of the partnership, Niine launches  #letstalkperiods - 7 days campaign, starting from 11th Oct 2020 exclusively on the Bolo Indya platform, invites users and creators to post engaging video content, highlighting various myths around menstruation while also challenging the Country’s entrenched taboos about menstruation.

During the campaign, Niine will also be posting various experts' videos on their official page on the Bolo Indya platform to create awareness on menstrual hygiene and share valuable tips on the subject.

Elaborating on the partnership, Varun Saxena, Co-founder and CEO Bolo Indya said “We take pride in joining hands with a responsible brand like Niine who is tirelessly working towards bringing social awareness around the much neglected subject of women’s personal hygiene in the Country. 42% videos created on a daily basis are by female Bolo Indyans who on an average have 100K+ follower base, thus would act as the perfect influencers to convey the message to deeper towns and cities of India”. “On the sidelines of International girl child day, we at Bolo Indya remain committed to join Niine in this important mission to eradicate the social taboo around menstrual hygiene” he further added. 

Commenting on the partnership, Sharat, CO founder of Niine said  “Awareness about menstrual hygiene is a must and our partnership with Bolo Indya will ensure a wider reach amongst tier 2/3 cities where menstruation still remains as a taboo. It’s time the masses talk period”

“Niine’s campaign, #LetsTalkPeriods aims at breaking the taboos around Menstruation and encourages both men and women to talk about it openly. Bolo Indya provides us a platform to change mindsets and take a stand for women and girls for their menstrual hygiene” He further added.