Bombay Shaving Company rolls out International Men's Day campaign
With no bias, no narrative and just real people & their truth; Bombay Shaving Company celebrates International Men’s Day by rolling out an honest and undiluted campaign video #AllGuysAreTheSame. Highlighting archaic generalization and breaking gender stereotypes associated with men in a fun loving and honest way, the campaign demonstrates beautifully that all guys are not the same.
As a society, there have always been preconceived notions about men and their emotional, behavioural, and social orientation - which reduces all men to being the ‘same individuals’ and pushes the good guys into a corner. In a refreshing way, Bombay Shaving Company tries to get close to the truth by interviewing 9 real men and 8 real women and asking them revealing questions about men. The difference in the unfiltered and heartfelt responses of these men and women highlight the misconceptions about men in our society and reveal that all guys are not the same. Amusing yet thought provoking, the film reveals the truth about men, their struggles, insecurities, vulnerability, and stacks of self-doubt while yearning to show compassion and empathy for their inner self. It ends with presenting an alternative view of men, as they really are - unique individuals in themselves!
Bombay Shaving Company Founder and CEO Shantanu Deshpande shares:“Men in our society are often perceived as having the same
personality, characteristics and belonging to one brigade. We at Bombay Shaving Companyare always striving towards thoughtful and culture shaping meaningful narratives. Therefore, this International Men’s Day, as India's conscious, progressive and premium men's grooming brand, we are trying to represent progressive masculinity and bring out the unfiltered and honest version of men. We believe that all men are unique individuals and we love to make products for every kind of man”.
The campaign is conceptualised and developed entirely in-house by the Bombay Shaving Company team.