Bombay Shaving Company Women announces their first brand ambassador

BSC Women, a spin-off of popular men’s grooming brand Bombay Shaving Company, has entered into an audacious partnership with one of Bollywood’s hottest new sensations, Alaya F. This represents BSC Women's commitment to reimagine hair removal solutions for women in the country - which has been a stronghold of traditional, established players and the informal services sector. 

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The announcement comes with the launch of a brand film and campaign  curiously named ‘SmoothAF'; living up to the brand’s promise of delivering innovative, exciting and highly experiential hair removal products for the bold, progressive and uncompromising young women of today. 

Alaya F confirmed this sentiment by saying; “I was a part of the BSC women tribe even before signing the contract. I have been a regular user of their hair removal products for some time, and can personally say they are fab. I’m so enthusiastic about what the brand is trying to achieve, because I see so much of myself in it. I’m thrilled that this vibe has come through in the film as well”.

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