Bombay Shaving Company Women launches #SmoothAFfection campaign
As Bombay Shaving Company Women (BSC W) turns one, the brand celebrates its first anniversary together with the birthday of their brand ambassador, Alaya F by launching the #SmoothAFfection campaign. With the aim of giving back to society, the campaign will celebrate Heart, Harmony and Humanity till 5th December, 2021
As part of #SmoothAFfection campaign, BSC W has launched special grooming kits for women in collaboration with Alaya F: ‘The #SmoothAF kit - Alaya x BSC Women’. 100% of the sales from the kits are being donated to the NGO - Harmony House: A charitable organisation for marginalised children in India. For this, BSC W has collaborated with Humanitive, a revolutionary gifting platform that enables people to make 100% transparent and commission-free donations on behalf of their loved ones to authentic nonprofits.
Bombay Shaving Company Women head Siddha Jain shares:,“We are delighted to celebrate the first anniversary of Bombay Shaving Company Women and Alaya’s birthday together. The amount of love and support we have received from our consumers in the last one year has helped us grow manifolds - in scale and spirit. As a conscientious and progressive brand, our campaign #SmoothAFfection is an attempt to give Heart, Harmony and Humanity back to the community.”
The ‘#SmoothAF kit - Alaya x BSC Women’ includes best-selling products of the brand, along with some add ons, such as - scrunchies, quirky coasters with quotes by all-time-favorite women characters and coloring cards. The kit also comes with a letter of acknowledgement from the NGO with a customized thank you video and a certificate of appreciation to ensure 100% transparency.