Book Launch: Future Shock by Sandeep Goyal

 Veteran adman, Dr. Sandeep Goyal released his latest book ‘Future Shock’. The book is a ‘future-tense view’ of the post Covid-world, one that has seen cataclysmic changes in just a matter of months.

Dr. Sandeep Goyal, well known advertising and media veteran, has already authored six books, including bestsellers Dum Dum Bullet and Konjo- The Fighting Spirit. Future Shock is his seventh work. The book was released by Mr. Sanjay Gupta, Country Head Google India.

The book launched on Saturday, October 24, 2020 featured interactions with many heavyweights, from across domains and industries, on how they view the future. The interactions were anchored by business journalist Prasad Sangameshwaran.

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Mr. Sanjay Gupta shared his views on The Future of the Future based on his extensive experience in FMCG, broadcast, and in now running Google. Celebrity Chef Sanjeev Kapoor was quizzed on The Future of Food, on eating-out and eating-in, the emergence of home chefs, more. Dr. Shitij Kapur, Pro Vice Chancellor, Melbourne University, one of the world’s best known psychiatrists, spoke on The Future of Health and how this pandemic has redefined the role of frontline workers. Ms. Kath Blackham, CEO Versa, Australia, one of the world’s foremost experts in Conversational AI  spoke about The Future of Technology in a ‘touch-free’ world. Prof. Alok K Rai, Vice Chancellor, Lucknow University, elaborated on The Future of Education, and the dawn of ed-tech. Mr. Praveer Sinha, MD Tata Power shared his views on The Future of the Earth, as the world welcomes e-vehicles and turns more and more to green energy. Last but not the least, Migrant Mahatma Sonu Sood discussed The Future of Mankind, based on his experiences over the past few months.

Says Dr. Sandeep Goyal, “This book was born in the early days of the pandemic. With the whole world in pause mode, I was asked to write my views on how various domains like travel, health, education and more would be impacted by this virus. Future gazing is never easy. But I tried to combine experiences of the past, with realities of the day, and tried to extrapolate what tomorrow could be like. So immersed did I get into the project that newer and newer perspectives kept getting added on. And now, we have a nice little book that helps cushion a possible Future Shock.”

The book is available for advance booking of copies on Amazon and Flipkart, as also available at all leading book stores.