Bookmyshow.com eliminates queues through new TVC
The idea of the campaign was that standing in long queues for movie tickets has become such a habit for Indians, that they are now habituated to standing in a queue all the time. This idea was played with, for the TVC as well, where we see a wedding scenario where the bridegroom stops the photographer just before a family photograph and the entire family lines up in a queue, like they would while standing at a ticket window outside a theatre. The casting of the film is brilliant. The film is beautifully lit and very well shot. The music further enhances the idea.
"Ghanta Singh, who has become a household name with his prank calls on-air, is a supremely witty person. We wanted that wit, coupled with his accent, for the Bookmyshow TVC, with a slight twist to his voice, and the result is for us to hear," Hemrajani further said.
The TVC has a very Indian feel to it, where the music and the backdrop are loud and wholly Indian. It communicates the message well and brings to the forefront the absurdity of lines in our daily lives which Bookmyshow.com solves easily. | By Janees Antoo [janees(at)adgully.com]