BookMyShow kicks off the mother of all parties this holiday season
2022 has been many things for everybody – the light at the end of a tunnel, new beginnings, relief, hope, some struggles and some wins. As we near the end of the year, we can all agree that whatever 2022 may have meant for us, it is definitely time to raise a toast to a year that took us through a roller coaster of emotions and welcome the New Year in 2023 with open hearts.
Resonating with this thought, BookMyShow, India’s leading entertainment destination announced the launch of its latest campaign#GoCelebrate, with one simple, succinct message to celebrate this holiday season in anyway one chooses to.The entertainment platform has curated a plethora of over 1,500 events across formats including parties, music, comedy, activities and much more across multiple cities that consumers can choose from, this Christmas and New Year’s Eve. Ranging from quiet camping experiences to festive Christmassy feels-filled get-togethers, from raging high-energy, electric music at NYE parties to adventure-driven activities, #ItAllStartsHere under BookMyShow’s red and white roof!
It ismost definitely beginning to look a lot like Christmas as BookMyShow donned a special avatar this holiday season with a winter-special app icon brightening up your phone screens and adding to the festive cheer.
The campaign released as a video film, begins with a young employee at her office, going about her day as per usual, surrounded by her colleaguesglued to their laptops, getting up to bid a tired farewell to 2022. She then instantly gets teleported through the universe of BookMyShow to a whole new world of the holiday spirit and is thrilled to discover innumerable unique and diverse experiences to #GoCelebrate with her family, friends, by herself – in any and every way she chooses with a fitting experience for each scenario, courstesyBookMyShow. Wrapping up her year in style, she travels from one entertainment universe to the next, each being a completely different experience and vibe, creating unforgettable memories. Beautifully weaving in over 1500choices that consumers have across nine categories including parties, nature trails, amusement parks, live performances and unique experiences, the film goes on to show how Indian entertainment enthusiasts can enjoy seamless, hassle-free experiences on BookMyShow as also avail the best offers and discounts.
Commenting on the campaign, Dolly Davda, Head - Marketing, BookMyShow, said, “On both personal and business fronts, we have all seen dark days turn to light and with the onset of the holiday season leading upto New Year’s Eve, we couldn’t think of a better message to everyone from BookMyShow – to just #GoCelebrate! So this year-end, we bring to you the world of entertainment like never-seen-before with a myriad range of experiences to choose from. Find something that fits your vibe and ring in New Year 2023 with your loved ones in any way that you want to with BookMyShow. From a widerange of NYE parties to nature trails, live performances and unique experiences beyond that, the #GoCelebrate campaign reinforces our resolution to entertain our consumers, presenting more reasons and ways to celebrate as we step into the New Year.”
Conceptualised and executed by BookMyShow, the visually rich and language-agnostic, 360° video campaignled by digital and supported by social, cinema, radio and OOH platforms, has been brought to life by Doozyarc Works. To amplify the campaign further, BookMyShow has brought Big Bang Social onboard to work as their influencer and content partner.