Boost goes the augmented reality way with Blippar App

In the present day world, what do you think is that one medium that kids increasingly want to spend more & more time in? Yes, the “Mobile” of course! Also, kids being kids, they always need newer, innovative & more exciting content and this has been the very genesis of the association between Blippar – a pioneer in Augmented Reality on mobile phones & Boost – one of India’s leading HFD brand that has always been the favorite with kids.

Keeping up to its unmatched track-record of innovation in consumer engagement, Blippar, world’s largest image recognition and augmented reality platform has partnered with GSK Consumer Healthcare to launch a first of its kind Boost pack using Augmented Reality. Blippar has turned the new packs of Boost into an interactive experience where the kids can interact straight from the pack and get Immersed in the world of Boost using the Blippar app on their mobile phones.

This is how it works!

Blippar’s innovative technology enables kids to live the Boost Experience like never before. By ‘Blipping’ or ‘scanning’ the new pack of Boost with their mobile phones, the new pack gets overlaid in 3D on the screen, activating the awesome Boost world which is an exclusive Boost content, involving different fun activities like Playing an exciting new bowling game, clicking Selfie with the Heroes and a lot more. The engagement is made in a way that it incentivizes the kids with points for every step for example 50 points on playing the game, 50 points for utilizing the novelty features of taking selfies and sharing on social media. He can also multiply the points earned by 3 times on buying a new pack of Boost - an option that can be explored within the blipp. Top 10 high scorers on the leaderboard get gratified with Virat signed merchandise every month and one lucky winner gets the chance to Meet Virat Kohli.

“Kids are going digital, they embrace technology better than most and smart phones are their besties. At Blippar, we intend to take kids on an exciting journey as they explore the world of Boost like never before” said Arnav Ghosh, MD – Blippar India.Making products interactive, that consumer’s embrace everyday right at home with new and relevant content, would mean brand loyalty and repeat purchase while allowing brands to own the moment of truth with consumers.

"Boost has always been the only brand that has single-mindedly spoken to kids in a category that is dominated by brands speaking to the mother” said Prashant Pandey, Area Marketing Lead, GSK CH. “This, therefore, has also been the strength of Boost – Kid’s Pester. Hence, all our campaigns have fundamentally aimed at Driving Kid’s Pester. While we have done a series of initiatives on TV for the same but we realized that the ‘Mobile Phone” has been increasingly becoming a widely accessed touch-point for kids & Blippar is a very innovative way of driving the agenda of Kid’s Pester though the mobile phones. It’s a first of its kind initiative in the category by any brand & we aim to reach out to over 1.5 Mn kids with the same in our core market of South India.”

Availability - The Blippar app is free for download on the App store and Google Play Store. You may scan any pack of Boost 500g using this app on your mobile phone to make the content come alive


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